WORK HIGHLIGHTS //
Yussef Dayes / Jalen Ngonda / Emma-Jean Thackray / Kokoroko / GentleForces : ‘Listen Loud’ Launch / GentleForces – H&M Move / FKA twigs – ‘Join The Chorus’ / Meeting Rivers + Raf Saperra / Popeye Collective - film / Dr Martens / Jameson + Dickies / Gilles Peterson + Lockdown FM / Worldwide FM and Aesop projects and Make Art Work / Worldwide FM Pauses / Resident Advisor ‘Pioneer Series’ / Duppy White + Kano / Casio with Laura Mvula / Amnesty International + Sofar Sounds / Mercury Music Prize + Skepta / Havana Club with Gilles Peterson / Wray & Nephew presents Jamaica Rum Tings / Boxfresh 25th Anniversary / Future Bubblers
YUSSEF DAYES // Media training to support launch campaign for Black Classical Music. Yussef Dayes received a BRIT nomination for Best New Artist and won the Ivor Novello Award for Best Album.
JALEN NGONDA // Media training following the release of acclaimed debut album, Come Around and Love Me and the pre-European and World tours.
EMMA-JEAN THACKRAY // Media training to support launch campaign for Weirdo. The album has been shortlisted for a Mercury Music prize.
KOKOROKO // Media training to support launch campaign for Could We Be More.
LISTEN LOUD // Curation of Practice Week launch event ‘Listen Loud’. Line-up included: Ruby Savage, Shy One, MarshMeLLo and a sound installation by artists, KMRU.
H&M MOVE // Launch campaign for a fresh new brand which reframed sports as movement and launched across 70 global markets. The campaign starred Jane Fonda and JaQuel Knight.
FKA TWIGS - 'JOIN THE CHORUS' // Partnership campaign with NO MORE Foundation and The Commonwealth to launch ‘Join The Chorus’ at the United Nations General Assembly. A global call to action led by FKA twigs to raise awareness of domestic violence.
Raf Saperra and MEETING RIVERS // In conversation
POPEYE COLLECTIVE // Co-founded platform which creates conversations as a catalyst to support culture inspired by plant-based eating systems.
DR MARTENS - 10 YEARS OF JADON // Part of wider production campaign
JAMESON + DICKIES // A global wide cultural campaign to support Jameson’s biggest ever cultural collaboration with Dickies. The campaign ran across 26 markets.
AESOP X RADIOMATIQUE MIXTAPES // Full curation of a 3-year global partnership which defined the brand’s cultural positioning within the luxury sector by focusing on the connection between scent and sound, working with prolific artists from around the world.
MAKE ART WORK // Marketing campaign to support creatives and musicians directly hit by the pandemic as well as help sustain cultural frameworks within the industry.
WORLDWIDE FM - PANDEMIC PAUSE // Comms campaign to announce the temporary pausing of Worldwide FM.
RESIDENT ADVISOR 'PIONEER SERIES' // Cultural campaign to support Producer Pioneers - a collaboration with Resident Advisor and Classical Album Sundays which recognised significant music producers.
THE DUPPY SHARE WHITE RUM // Launch campaign to support cultural partnership between Kano and Duppy White and short film, A Duppy Place directed by Aneil Karia. A screening was help to celebrate the collaboration.
CASIO - ACTION IN MUSIC // Cultural campaign led by Casio, Laura Mvula and Classical FM which reinforced the critical signficance of music education within the UK curriculum.
AMNESTY INTERNATIONAL AND SOFAR SOUNDS // A cultural collaboration between Amnesty International and Sofar Sounds to raise a global call-to-action in support of refugees. The campaign focused on a day of over 300 live music shows across 60 countries.
MERCURY MUSIC PRIZE x SKEPTA // Live announcement of Skepta as winner of the Mercury Music prize
HAVANA CLUB LAUNCHES HAVANA CULTURA WITH GILLES PETERSON // One of the longest ever running brand x music collaborations, led by Gilles Peterson to re brand and raise awareness of the cultural fabric of Cuba, in particular Havana.
JAMAICA RUM TINGS // A cultural platform to celebrate the brand’s roots and its annual celebration of Jamaica Independence Day, working with artists and sound systems who honour this legacy.
BOX FRESH // A year-long, multi-channel cultural campaign to mark the brand’s 25th anniversary inspired by the brand’s original roots in Camden market.
FUTURE BUBBLERS // Advisory Board and Mentor for UK’s longest running artist development + talent discovery programme founded by Gilles Peterson. Alumni include Yazmin Lacey and Lynda Dawn.
WORLDWIDE FM - LOCKDOWN FM // Comms campaign to launch Lockdown FM – a cultural documentation of the year in lockdown, complied by Gilles Peterson.